How Adepteq earns £135k per year and wins high-value clients with ShareGate

“Partnering with ShareGate has been a good decision for Adepteq—they’ve never let us down. ShareGate helps us stand out in the UK market, and without them, we’d feel a big impact on our renewal revenue stream.”

Ian Loman, Microsoft Cloud Expert and Sales Director, Adepteq

The challenges

Expanding services to capitalize on new growth

When Adepteq—the 12-person Microsoft consultancy—expanded their business from offering SharePoint migration services to offering a suite of bespoke Microsoft 365 services, they gained a new set of expectations. They had more clients migrating from legacy systems to SharePoint Online and Microsoft 365, and they needed to deliver these migrations with minimal downtime, lower costs, and zero data loss.

Adepteq scoured the market for a migration partner to help them meet these expectations quickly. They had two basic requirements: a tool to save time and boost revenue, and a partner with strong brand recognition to attract new clients.

“ShareGate was easy to use, had a fixed price, and offered unlimited data. It was exactly what we needed.”

Ian Loman, Microsoft Cloud Expert and Sales Director

After extensive market research, Adepteq found the full package in ShareGate. “ShareGate was easy to use, had a fixed price, and offered unlimited data. It was exactly what we needed,” said Adepteq’s Microsoft Cloud Expert and Sales Director Ian Loman.

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The solution

Leveraging ShareGate to save time and gain more business

Adepteq uses ShareGate to solve clients’ migration challenges, which often means completing complex projects faster and making them more cost-effective. The company earns extra revenue by selling ShareGate licenses and managing customer migrations.

One of the most valuable ways Adepteq uses ShareGate is for tenant-to-tenant migrations. Companies need these types of migrations when they have to merge separate Microsoft 365 environments during acquisitions. What used to take weeks and require high professional service fees is now simple and efficient.

“ShareGate is fantastic for orchestrating all those things,” Ian said. “The user interface is very good, and its simplicity means our technical team really enjoys using the product.”

They also use ShareGate to migrate large data sets from SharePoint on-prem to SharePoint Online. The platform enables them to handle even the most complicated workflows and forms with ease.

Co-branded assets deliver a marketing advantage

Being a ShareGate partner boosts Adepteq’s reach and visibility. “It helps us stand out in the UK market because ShareGate’s a well-known product in the industry for migrations,” Ian said.

Adepteq maximizes this advantage by promoting the partnership across its website, blog, and digital ads.

“It helps us stand out in our market to be a ShareGate partner. We create bite-sized, visually appealing content about ShareGate that captures attention, sets us apart, and drives high-quality leads.”

Sahana Ramlugan, Marketing Manager, Adepteq

“People don’t just want a wall of text about migrations. They want something dynamic and modern,” said Marketing Manager Sahana Ramlugan. “We’ve been able to draw in more business by leveraging ShareGate in our marketing by using fresh, fun, and visual-first content, which is what ShareGate focuses on. Our ShareGate content captures attention and drives high-quality leads.”

This content includes blog posts, digital ads, and a dedicated space on their website explaining why they use ShareGate—which showcases the value they gain from partnering with the brand. This transparency highlights their collaboration with such a well-known brand and gives clients a glimpse of what’s happening under the hood, helping to build trust and loyalty.

Scaling migrations and going deeper with consultancy

Since partnering with ShareGate, Adepteq has completed more than 60 migrations, saving clients time and money compared to performing the migration themselves.

“One of the great things about ShareGate is that it’s a constantly evolving product, so there’s always something new coming down the line and there’s always additional functionality to meet the changes within the Microsoft environment,” Ian said.

A good example of that is the recent introduction of tenant-to-tenant mailbox migrations, so you can move your SharePoint, Teams, Exchange, and more from one tenant to another with just one tool. 

Apart from easing clients’ migration burdens, ShareGate enables Adepteq to provide a deeper level of consultancy. “For clients with large data sets that may lack proper governance, ShareGate highlights potential issues,” Ian said. “This allows our consultants to make informed recommendations about what to do in their new environment before migrating content.”

Proving ShareGate’s value internally

Adepteq doesn’t just recommend ShareGate to clients; they use it themselves. They’ve used ShareGate to reorganize content and move data from SharePoint Server to the cloud.

Using ShareGate internally demonstrates its value to Adepteq’s clients. “We can show exactly how we’ve used ShareGate ourselves, which builds trust and confidence,” Ian said.

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The results

More leads, more opportunities, and £135k in annual revenue

Partnering with ShareGate has helped Adepteq grow its business. ShareGate alone brings in £135,000 of annual revenue for Adepteq. Of that, 15% comes from license sales, 15% from migration projects, and 70% comes from renewals, which remain high year after year.

Co-branded marketing also drives new business. “Since creating more ShareGate assets on our website, we’ve seen more small and medium-sized businesses reach out for migrations,” Sahana said.

The partnership supports other business goals, too. Adepteq prices projects more competitively while completing them fast and effectively. They can deliver more high-quality services and allocate more time to nurturing long-lasting, consultative client relationships. “At the end of the day, everyone’s happy,” Ian said.

A decade of mutual success

Adepteq’s partnership with ShareGate grows stronger each year. Ian notes the team’s dedication to helping Adepteq with technical and sales assistance. This effort went a long way to strengthening the relationship, even before ShareGate launched a Partner Program. “They take notice of what partners suggest and put those ideas into action. We’re seeing a real shift in ShareGate to focus more on partners, and we’re all starting to see the benefits.”

The Adepteq team continues to recommend ShareGate to other partner organizations and resellers: “If you’re a channel partner out there considering using ShareGate, I would say use their 15-day free trial, use it yourselves internally, and then consider it next time that you are doing a migration task and compare it against the tool that you currently use,” Ian said. 

There are other Microsoft 365 migration and management solutions on the market, but Adepteq stays with ShareGate because they’ve always been happy, the tool just works, and the team is always there to support them if they need it.

“Partnering with ShareGate has been a good decision for Adepteq. After 10 years with them, we’re still here, we’re still selling, and we’re still promoting ShareGate,” Ian said.

“We’ve always had a good relationship with ShareGate. We’re seeing a real shift in ShareGate to focus more on partners, and we’re all starting to see the benefits.”

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