Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps  

Purviewai Featured

Microsoft MVP Jasper Oosterveld on getting started in the Microsoft Purview AI Hub.

If you’ve been keeping up, you know I’m all about sharing straight-up insights that fortify your Microsoft 365 environment. 

I’ve put that same straightforward approach to a variety of articles covering Microsoft Purview’s features and how IT folks can use them to support security, governance, and compliance efforts.  

Now, with generative AI and Copilot for Microsoft 365 ushering in a new era of interactions, concerns about data protection are understandably on the rise. Some organizations are pausing or even putting the brakes on AI because they’re worried about not having enough visibility and control over their data.  

Let’s move on to the latest installment. 


What is Microsoft Purview AI Hub? 

The AI hub in the Microsoft Purview portal acts as a control center where you can secure data for AI applications and keep an eye on how AI is being used. It supports apps like Microsoft Copilot for Microsoft 365 and AI tools from other providers.  

Microsoft sums it up: 

“Use Microsoft Purview (AI Hub) to mitigate and manage the risks associated with AI usage, and implement corresponding protection and governance controls.” 

Ai Hub Interface
Source: Microsoft

Right now, Microsoft Purview AI Hub is in preview mode but open to all organizations. The AI hub integrates with various Purview features, including: 

  • Sensitivity labels and content encrypted by Microsoft Purview Information Protection 

The hub offers the following capabilities to help organizations adopt AI securely: 

  • Insights and analytics to track AI activity  
  • Ready-to-use policies to protect data and prevent data loss in AI prompts 
  • Compliance controls to apply the best practices for handling data and storing policies 

For supported generative AI sites like ChatGPT, check out Microsoft’s list of supported AI sites by Microsoft Purview AI Hub


How to get started with Microsoft Purview AI Hub 

Depending on the portal you’re using, navigate to the following locations to start using the AI hub: 

  • Select AI hub (preview)  
  • Click on the Analytics tab 

Our next stop is the Get started menu: 

Screenshot 2024 06 30 123048

Before diving into the AI hub, I recommend following each of those actions (Activate Microsoft Purview Audit, Install Microsoft Purview browser extension, and so on). Select each one to get more information and take action according to your AI security requirements. For example, selecting Extend your insights for data discovery will allow you to create policies: 

Screenshot 2024 06 30 124623

When you click on the Create policies button, Microsoft automatically creates connected Copilot policies for you so you can get up and running quickly.  

By the way, you can also find those policies in related Microsoft Purview services. For example, Microsoft Purview Data Loss Prevention receives a policy from the “Get started” menu:

Screenshot 2024 06 30 125156

Of course, this only works when you have the correct Microsoft Purview licenses.  

Once you’re done in the “Get started” menu, it’s time to let the AI hub analyze your Microsoft 365 environment for at least 24 hours.  


Analyze AI data 

The main menu of the Microsoft Purview AI hub gives you insights, such as AI interactions involving sensitive information

Screenshot 2024 06 30 125548

We can look at how Copilot uses unlabeled files in its interactions: 

Screenshot 2024 06 30 125919

You can take direct action and make sure the correct sensitivity labels are applied. The “View details” button takes you to the dedicated AI Activity Explorer—more about that later.  

To monitor the interactions with other generative AI apps, you need to onboard your organizational devices.  


View your policies 

Microsoft Purview policies related to monitoring Copilot for Microsoft 365 and third-party generative AI apps are displayed in the policy section: 

Screenshot 2024 06 30 130248

You can quickly change any policy by clicking on the title and the “Edit policy in solution” button: 

Screenshot 2024 06 30 130407

Monitor AI activities 

The activity explorer has been around the Microsoft Purview block for years. Microsoft Purview AI Hub provides an out-of-the-box integration with AI interactions: 

Screenshot 2024 06 30 135041

In the activity explorer, you can focus on specific AI interactions that need attention. For example, you can review interactions involving sensitive information types: 

Screenshot 2024 06 30 135224

That’s it for now! It’s still in the testing phase so Microsoft may retract or modify certain features. No licenses needed for now, but don’t get too comfy; that’ll change when the preview ends.  

Check out the official Microsoft documentation to learn more about Microsoft Purview AI Hub.  


What did you think of this article?

Recommended by our team

Your biggest Microsoft 365 jobs, made easy

15-day full-featured trial—no strings, no credit card.

Stickybannericon Fullthrottleevent

KEYNOTE Put your M365 migration in full throttle